Introduction
AltaVine Holdings is an agriculture solutions company focused on driving sustainable productivity across the agricultural value chain. Their offerings span quality fertilizers, advanced cold chain logistics, and agro-services designed to improve operational efficiency for farmers and agribusinesses.
I led the redesign to reimagine AltaVine’s digital presence, clearly communicate their value proposition, simplify complex service offerings, and elevate brand credibility for commercial partners and institutional stakeholders.
The Problem
I found that the original website’s fragmented layout made it difficult for users to grasp AltaVine’s core services and strategic positioning. Navigation lacked a clear hierarchy, and the experience didn’t reflect the company’s expertise or sustainability focus, limiting user engagement and reducing conversions for partnerships and service inquiries.
Redesign Overview
I restructured AltaVine’s website to clearly define core business areas, so users immediately understand the company’s scope and expertise.
I designed a value-first homepage narrative that communicates mission, impact, and capability within the first scroll, boosting stakeholder confidence.
To support growth, I introduced a scalable, modular content system for future expansion across services and regions.
I also elevated brand credibility with consistent layouts, refined typography, and clear calls to action, reinforcing AltaVine as a trusted, sustainability-focused partner.
Reflection
This redesign demonstrated the impact of clarity and storytelling when combined with strategic UX. Through cohesive design and brand alignment, I ensured Noble Cortex’s new website:
Clearly communicates the company’s mission and vision.
Builds immediate trust with founders, partners, and investors.
Transforms complex concepts into approachable narratives.
Provides scalable, modular foundations for future growth.
The project reinforced that clear, strategic design not only communicates a vision effectively but also builds trust and confidence with users.
Tricho Afric
Web Design, UI Design, UX Design
CoreSync
Product Design, UI Design, UX Design
Noble Cortex
Web Design, UI Design, UX Design
