Clinique
Create an addition to the men’s section of the Clinique website to introduce makeup as a viable option for men to include in their facial skin beauty routine.
Role
Domain research
Interaction Design
Interface Design
User-testing
Copywriting
Tools
Figma
Adobe Suite
Protopie
Framer
Team
Emmanuel Ebhota
Claire Hung
Bob Wang
Ling Pan
Bassam Mirghani
Discovery
This was a 4-week project in a senior Experience design course. The project started with research into changing domains, and how the team can best help a company leverage its business model to benefit from the change. The team landed in the cosmetic industry and we choose Clinique as our client. The current trend in the cosmetic industry is that more men are willing to invest in beauty or skincare routines to assist them in maintaining their appearance.
Brands are beginning to realize the possibility of this new market with men, and targeting them accordingly. Clinique has a wide variety of products of both makeup and skincare products for men.The reason Clinique was our client of choice was because of their history of past campaigns targeted towards men, aimed at helping men become aware of their options both in skincare and makeup. The past campaigns showed that they are ready to shift their market toward me, and increase that area of their customer base. This helped direct us in how to approach the opportunity.
Insight
Shifting Consumer Behavior - Increased trend in recent years for men to maintain their looks causes them to increasingly seek out new aesthetically enhancing products and treatments both in-store and online.
State of Clinique - Clinique is gaining traction towards targeting men as they have launched past campaigns and built a collaboration with GQ Men's. They have an existing large customer base of men using their skincare products.
Design and Ideation
The goal of the project was to guide men towards selecting the right product for their situation, and aiding them in using it the best possible way. We decided Google sprints was the best tool to use when trying to come up with the best way to effect the change we want. After we ran multiple sesssions of the sprint, it was decided implementing the change on their website was the best way to move forward. This was because they already have an established website, and so we could add our changes to it.
Old user flow versus New proposed user flow.
Low fidelity wireframes
With the end goal in mind, we choose to implement our goal into the website. Their website already had a men section, so it was easy to make the changes that we wanted. Their already existing personal solution page was also adopted into our solution. This meant that customers who already used their solutions page for skincare could easily learn how to use the new one we created for makeup.
Usability Testing
Based on their brand guidelines, we created a new section on the Clinique website. This will make it easier for existing clients to comprehend the addition because it will be built into the current website. We experimented with different layouts to find out which one was the best.
Final Product
After user-testing, we took feedback and finalized the different sections that users felt would help them in attain the best solution for their needs, whether it is a makeup solution, or skincare.
Enter + Discover
The new men’s homepage acts as a discovery and entry point to first introduce makeup through a “look your best” section. The section aims to yield a high click-through rate by having content that targets important events that men have highlighted to want to look better for.
Explore + Convince
Exploring the “Look your best” section aims to inform and convince men that light makeup products can be a natural-looking and quick to apply option for various facial skin concerns.
Engage + Chose: Personalized Page.
The digital skincare journey looks to engage and help customers choose the correct products catered to their facial skin concerns and goals.
Engage + Choose: Personalized Solution.
The section creates a personalized product page based on the customer’s preferences in the journey and aims to further introduce makeup as a short-term solution that can pair alongside the long term solution of skincare.
Extend + Guide: Post-Sale Guidance.
The post-sale follow-up email links a personalized guide catered to the customer’s recently purchased products to provide guidance on how to use their newly purchased products.
Value for Business
Tangible Value: Drive revenue from an increase in product purchases.
Intangible Value: Effectively help customers choose the right product for their personal facial skin concerns to improve customer satisfaction.
Value for Customer
Tangible Value: Help choose the correct products relevant to their facial skin concerns and introduce makeup as an option to help them address them in the short term.
Intangible Value: Increased comfort with their looks provided by makeup.
Reflection
We learned how to evaluate when to design within existing systems and when to change things up. One of the things we decided to keep as a team was the established visual branding elements of clique. This would make it easier to associate our intervention with the company. We decided to change the questionnaire that would lead to a solution because it was too complicated, and our new questionnaire added makeup as a possible solution to the customer's problems.
How the team thinks this project can be further improved if we had more time for the project is by creating a phone application, and incorporating a camera function. Instead of seeing the result of some of your choices on a stock photo, you can see the effect of natural looking makeup on your own face. This is based on the current trend of beauty apps already incorporating this and a prototype testing well with users.
Other Projects
Clinique
Create an addition to the men’s section of the Clinique website to introduce makeup as a viable option for men to include in their facial skin beauty routine.
Role
Domain research
Interaction Design
Interface Design
User-testing
Copywriting
Tools
Figma
Adobe Suite
Protopie
Framer
Team
Emmanuel Ebhota
Claire Hung
Bob Wang
Ling Pan
Bassam Mirghani
Discovery
This was a 4-week project in a senior Experience design course. The project started with research into changing domains, and how the team can best help a company leverage its business model to benefit from the change. The team landed in the cosmetic industry and we choose Clinique as our client. The current trend in the cosmetic industry is that more men are willing to invest in beauty or skincare routines to assist them in maintaining their appearance.
Brands are beginning to realize the possibility of this new market with men, and targeting them accordingly. Clinique has a wide variety of products of both makeup and skincare products for men.The reason Clinique was our client of choice was because of their history of past campaigns targeted towards men, aimed at helping men become aware of their options both in skincare and makeup. The past campaigns showed that they are ready to shift their market toward me, and increase that area of their customer base. This helped direct us in how to approach the opportunity.
Insight
Shifting Consumer Behavior - Increased trend in recent years for men to maintain their looks causes them to increasingly seek out new aesthetically enhancing products and treatments both in-stores and online
State of Clinique - Clinique is gaining traction towards targeting men as they have launched past campaigns and built a collaboration with GQ Men's. They have an existing large customer base of men using their skincare products
Design and Ideation
The goal of the project was to guide men towards selecting the right product for their situation, and aiding them in using it the best possible way. We decided Google sprints was the best tool to use when trying to come up with the best way to effect the change we want. After we ran multiple sesssions of the sprint, it was decided implementing the change on their website was the best way to move forward. This was because they already have an established website, and so we could add our changes to it.
Old user flow versus New proposed user flow.
Low fidelity wireframes
With the end goal in mind, we choose to implement our goal into the website. Their website already had a men section, so it was easy to make the changes that we wanted. Their already existing personal solution page was also adopted into our solution. This meant that customers who already used their solutions page for skincare could easily learn how to use the new one we created for makeup.
Usability Testing
Based on their brand guidelines, we created a new section on the Clinique website. This will make it easier for existing clients to comprehend the addition because it will be built into the current website. We experimented with different layouts to find out which one was the best.
Final Product
After user-testing, we took feedback and finalized the different sections that users felt would help them in attain the best solution for their needs, whether it is a makeup solution, or skincare.
Enter + Discover
The new men’s homepage acts as a discovery and entry point to first introduce makeup through a “look your best” section. The section aims to yield a high click-through rate by having content that targets important events that men have highlighted to want to look better for.
Explore + Convince
Exploring the “Look your best” section aims to inform and convince men that light makeup products can be a natural-looking and quick to apply option for various facial skin concerns.
Engage + Chose:
Personalized Page.
The digital skincare journey looks to engage and help customers choose the correct products catered to their facial skin concerns and goals.
Engage + Choose:
Personalized Solution.
The section creates a personalized product page based on the customer’s preferences in the journey and aims to further introduce makeup as a short-term solution that can pair alongside the long term solution of skincare.
Extend + Guide:
Post-Sale Guidance.
The post-sale follow-up email links a personalized guide catered to the customer’s recently purchased products to provide guidance on how to use their newly purchased products.
Value for
Business
Tangible Value: Drive revenue from an increase in product purchases.
Intangible Value: Effectively help customers choose the right product for their personal facial skin concerns to improve customer satisfaction.
Value for
Customer
Tangible Value: Help choose the correct products relevant to their facial skin concerns and introduce makeup as an option to help them address them in the short term
Intangible Value: Increased comfort with their looks provided by makeup.
Reflection
We learned how to evaluate when to design within existing systems and when to change things up. One of the things we decided to keep as a team was the established visual branding elements of clique. This would make it easier to associate our intervention with the company. We decided to change the questionnaire that would lead to a solution because it was too complicated, and our new questionnaire added makeup as a possible solution to the customer's problems.
How the team thinks this project can be further improved if we had more time for the project is by focusing more on interaction design, creating a phone application, and incorporating a camera function. Instead of seeing the result of some of your choices on a stock photo, you can see the effect of natural looking makeup on your own face. This is based on the current trend of beauty apps already incorporating this and a prototype testing well with users.
Other Projects
Clinique
Create an addition to the men’s section of the Clinique website to introduce makeup as a viable option for men to include in their facial skin beauty routine.
Role
Domain research
Interaction Design
Interface Design
User-testing
Copywriting
Tools
Figma
Adobe Suite
Protopie
Framer
Team
Emmanuel Ebhota
Claire Hung
Bob Wang
Ling Pan
Bassam Mirghani
Discovery
This was a 4-week project in a senior Experience design course. The project started with research into changing domains, and how the team can best help a company leverage its business model to benefit from the change. The team landed in the cosmetic industry and we choose Clinique as our client. The current trend in the cosmetic industry is that more men are willing to invest in beauty or skincare routines to assist them in maintaining their appearance.
Brands are beginning to realize the possibility of this new market with men, and targeting them accordingly. Clinique has a wide variety of products of both makeup and skincare products for men.The reason Clinique was our client of choice was because of their history of past campaigns targeted towards men, aimed at helping men become aware of their options both in skincare and makeup. The past campaigns showed that they are ready to shift their market toward me, and increase that area of their customer base. This helped direct us in how to approach the opportunity.
Insight
Shifting Consumer Behavior: Increased trend in recent years for men to maintain their looks causes them to increasingly seek out new aesthetically enhancing products and treatments both in-stores and online.
State of Clinique: Clinique is gaining traction towards targeting men as they have launched past campaigns and built a collaboration with GQ Men's. They have an existing large customer base of men using their skincare products.
Design and Ideation
The goal of the project was to guide men towards selecting the right product for their situation, and aiding them in using it the best possible way. We decided Google sprints was the best tool to use when trying to come up with the best way to effect the change we want. After we ran multiple sesssions of the sprint, it was decided implementing the change on their website was the best way to move forward. This was because they already have an established website, and so we could add our changes to it.
Old user flow versus New proposed user flow.
Low fidelity wireframes
With the end goal in mind, we choose to implement our goal into the website. Their website already had a men section, so it was easy to make the changes that we wanted. Their already existing personal solution page was also adopted into our solution. This meant that customers who already used their solutions page for skincare could easily learn how to use the new one we created for makeup.
Usability Testing
Based on their brand guidelines, we created a new section on the Clinique website. This will make it easier for existing clients to comprehend the addition because it will be built into the current website. We experimented with different layouts to find out which one was the best.
Final Product
After user-testing, we took feedback and finalized the different sections that users felt would help them in attain the best solution for their needs, whether it is a makeup solution, or skincare.
Enter + Discover
The new men’s homepage acts as a discovery and entry point to first introduce makeup through a “look your best” section. The section aims to yield a high click-through rate by having content that targets important events that men have highlighted to want to look better for.
Explore + Convince
Exploring the “Look your best” section aims to inform and convince men that light makeup products can be a natural-looking and quick to apply option for various facial skin concerns.
Engage + Chose: Personalized Page.
The digital skincare journey looks to engage and help customers choose the correct products catered to their facial skin concerns and goals.
Engage + Choose: Personalized Solution.
The section creates a personalized product page based on the customer’s preferences in the journey and aims to further introduce makeup as a short-term solution that can pair alongside the long term solution of skincare.
Extend + Guide: Post-Sale Guidance.
The post-sale follow-up email links a personalized guide catered to the customer’s recently purchased products to provide guidance on how to use their newly purchased products.
Value for Business
Tangible Value: Drive revenue from an increase in product purchases.
Intangible Value: Effectively help customers choose the right product for their personal facial skin concerns to improve customer satisfaction.
Value for Customer
Tangible Value: Help choose the correct products relevant to their facial skin concerns and introduce makeup as an option to help them address them in the short term
Intangible Value: Increased comfort with their looks provided by makeup.
Reflection
We learned how to evaluate when to design within existing systems and when to change things up. One of the things we decided to keep as a team was the established visual branding elements of clique. This would make it easier to associate our intervention with the company. We decided to change the questionnaire that would lead to a solution because it was too complicated, and our new questionnaire added makeup as a possible solution to the customer's problems.
How the team thinks this project can be further improved if we had more time for the project is by creating a phone application, and incorporating a camera function. Instead of seeing the result of some of your choices on a stock photo, you can see the effect of natural looking makeup on your own face. This is based on the current trend of beauty apps already incorporating this and a prototype testing well with users.
Other Projects